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Advertising Vision Express Ad of the Day

Ad of the Day: Julie Walters takes a trip down memory lane in Vision Express campaign

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By Rebecca Stewart, Trends Editor

June 18, 2017 | 2 min read

Following in the footsteps of newsreader Sir Trevor McDonald, Julie Walters is the latest celebrity to front a campaign for Vision Express.

Vision Express ad

The ad recounts some of Walters' most iconic movie scenes

The most recent iteration of the optician's 'Eye Witness' initiative sees Walters take a look at how the way she views the world has shaped her experiences.

Created by Oliver the spot is soundtracked by T-Rex's I Love to Boogie and stresses the importance of healthy eyesight.

The visually rich ad takes viewers on a journey through Walters' life as an actress, playing out scenes recounting some of her most famous on-screen highlights including: Mrs Overall from Acorn Antiques, Educating Rita’s titular character, Sandra Wilkinson from Billy Elliot and Julie Walters and Friends’ famous ‘Two Soups’ sketch.

Andy Portsmouth, marketing director at Vision Express said the initial 'Eyewitness’' ad starring McDonald, was the brand's "most successful ad to date."

He continued: "Through our latest creative we have a fresh take on our messaging – highlighting the importance of regular sight tests while featuring footage of the much-loved Julie Walters.

"We hope this advert will resonate with people of all ages and encourage them to book that essential sight check, which the NHS recommend having every two years."

Vision Express: Eye Witness by OLIVER

By Vision Express

Overall Rating 5/5

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Advertising Vision Express Ad of the Day

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