Former Spotify executive Oskar Serrander has been hired to oversee the growth of the US market for Acast, the on-demand audio and podcasting company. Serrander brings more than 11 years of experience in media and technology companies in both Sweden and the US.
He joins Acast to help spearhead US market growth.
“We couldn't have asked for a better person to take on this role,” said Acast’s CEO and co-founder Måns Ulvestam. “Oskar has the perfect mix of experience to run our US operation. His passion for audio storytelling is clear -- Oskar is responsible for building Spotify’s US business and expanding the work of iHeartMedia. We know his talents will serve the Acast team well.”
Serrander spent five years at Spotify building out the commercial success in Europe before being part of the team that introduced the music service to the US. In 2011, the highly anticipated launch marked the beginning of Spotify’s global expansion.
Most recently, Serrander worked with iHeartMedia, serving as vice president of Connections, a sales and marketing partnership team focusing on business development of the radio giant's largest partners.
“The rapid growth of podcasting over the last couple of years has only reinforced my commitment to audio as a medium,” said Serrander, the new general manager for Acast’s US operations. “Acast is by far the most forward thinking idea and solution I've encountered in the space and I am beyond thrilled to join an amazing group of talented leaders and hardworking individuals to help producers and podcast fans create and discover better audio content.”
Serrander will be based out of the New York office in the beginning of July and will be immediately focused on business development opportunities for the brand.