Kettle Chips hands creative duties to Barton F. Graf

Kettle Chips

Kettle Brand Potato Chips has handed creative duties to NYC independent shop Barton F. Graf.

The Oregon-based Chip brand previously worked with San Francisco’s Duncan Channon. Last fall, Duncan Channon created an election-themed campaign for Kettle called ‘Stir the Pot’ that poked fun at hot-button political issues.

Kettle is the latest Snyder’s-Lance brand that Barton F. Graf has won. In 2015, the agency won creative duties for Cape Cod Potato Chips, Snack Factory Pretzel Chips, Synder’s of Hanover pretzels and Lance sandwich crackers, all of which are owned by Snyder’s-Lance. After Snyder’s-Lance acquired Diamond Foods last year, Barton F. Graf also picked up creative duties for Pop Secret and Emerald Nuts.

Barton F. Graf recently created a quirky campaign for Emerald Nuts called ‘Yes Good’ that highlights a favorable Amazon review of the brand. The first campaign work for Kettle is slated to run this summer, and a Pop Secret campaign is set to launch in September.

“Barton has a track record of sparking consumer imaginations and inspiring cravings,” said Laura Merritt, senior director of marketing and e-commerce at Snyder’s-Lance, in a statement “Kettle is ready for a national campaign to reach more flavor-lovers, and Barton is the perfect partner.”

“Campaigns like ‘Yes Good’ and ‘Pretzels, Baby’ have allowed us to bring a healthy amount of swagger to beloved snack brands that brought them to their rightful place at the front of the cabinet,” added Gerry Graf, founder and chief creative officer of Barton F. Graf. “We’ve had a great run with Snyder’s-Lance over the past two years, and we’re honored that he’s bestowing us with more brands. It may be hard to top the Andy Richter Twitter war, but we’re up for the challenge and thrilled to unveil what we’ve been working on.”

Earlier this month, Barton. F. Graf announced that the agency has brought on ten new hires to support “new business and increasing client needs.” The new staffers include creative director Marco Kaye, senior art director Hedvig Kushner, strategy director Ellery Luse and senior designer Christopher Kelley.

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Minda Smiley

Minda Smiley is a reporter at The Drum covering creativity and advertising. Based in Philadelphia, she primarily covers independent agencies and B2B marketing. She also oversees The Drum’s “Independent Influence,” a weekly series that spotlights the work, perspectives and inspirations behind independent agencies. During her time at The Drum, she has covered industry events including SXSW, ANA Masters of Marketing, 4A’s Transformation and C2 Montréal. She is a graduate of the City University of New York’s Graduate School of Journalism.

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