Vice appoints Facebook exec Rob Newlan to lead its creative agency Virtue Worldwide in EMEA region

Rob Newlan, chief executive EMEA, Virtue Worldwide

Vice is looking to power up its creative offering by hiring Rob Newlan to the position of chief executive EMEA of its Virtue Worldwide creative agency.

Newlan, formerly EMEA regional director of Facebook, will lead operations across the agency’s 18 European offices and will also spearhead its launch in the Middle East and India.

Newlan will report to Matt Elek, chief executive of Vice Media, EMEA. On the appointment Elek, said: “Rob is one of the sharpest minds and innately creative people in the industry, who's understanding of brands' changing demands and evolving audience behaviour makes him uniquely suited to lead Virtue's next phase of growth.”

Newlan added: “I could not be more thrilled to be joining Virtue Worldwide as it embarks on this stage of expansion. By growing from Virtue’s exceptional core capability in the craft of content creation, and adding on the solutions and systems required by the CMOs of tomorrow, our aim is to create the defining agency for the mobile age.”

Virtue works with brands including Unilever, Nike, Google, CHANEL, City Football Group, UBS and Timberland. The agency looks to utilise the Vice network to create campaigns and content for brands, claiming it was created "in response to audience demand for brands to add value to their lives by publishing, rather than interrupting, the content audiences want to watch".

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