Herbalife appoints Media Agency Group to deliver multichannel ad campaigns

Herbalife's products and programmes target weight loss, nutrition and personal care.

Weight-loss and nutrition specialist Herbalife has appointed Media Agency Group (MAG) to coordinate a series of UK-based advertising campaigns across a range of media formats.

Activity has already commenced with an initial multimedia advertising campaign across the UK and Northern Ireland, encompassing a nationwide digital and traditional media strategy, targeting both existing Herbalife members and prospective new customers.

Herbalife creates products and programmes that offer support with weight loss, improved nutrition and enhanced personal care. The brand currently has high-profile sponsorship deals in place with Real Madrid star Cristiano Ronaldo and the Los Angeles Galaxy soccer team.

John Kehoe, chief executive of Media Agency Group, said: “This latest appointment for MAG is one we’re all delighted with, and we’re very excited about the prospect of working with Herbalife on a wide range of exciting ad campaigns in the coming months to help them reach their ideal audience here in the UK.”

The brand is currently looking to promote its healthy Ideal breakfast range, with ads encouraging the British public to 'change your breakfast, change your life'.

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