Centre for Fashion Enterprise engage Rooster Punk to help fashion entrepreneurs compete on stories

CFE appoints Rooster Punk / LFW AW17, photography by Emmi Hyyppä 2017

Centre for Fashion Enterprise (CFE) has appointed Rooster Punk to support their aspiring fashion talent in growing their small businesses.

CFE is the pioneering fashion and fashion tech business incubator, whose purpose is to fast-track designers and entrepreneurs into successful businesses. CFE work with designers to transform creative talent into extraordinary businesses by providing programmes to understand their USP and vision and facilitate innovation. By implementing business strategy for creative people, CFE empowers designers’ growth as individuals and businesses.

CFE has supported London’s most promising new names in creating successful and sustainable fashion careers, including Molly Goddard, Liam Hodges, Faustine Steinmetz, Erdem, Peter Pilotto, Mary Katrantzou, Marques Almeida, Wales Bonner and Craig Green.

The brief is part of the CFE’s Fashion Technology Emerging Futures (FTEF) project, with the vision to support the new eco-system emerging in London, recognising the convergence of fashion and technology SMEs. The FTEF project is part funded from the England European Regional Development Fund (ERDF).

By driving growth and promoting greater cross-sector collaboration, the FTEF project supports SMEs to develop their capacity through improved business infrastructure, finance and better supply chains, ultimately improving the competitiveness of London’s fashion SMEs

“We are delighted to have appointed Rooster Punk to support the incredible creative talent we support at CFE. Authentic storytelling and getting it right is a crucial component in the world of digital modernism. I’m confident that Rooster Punk will add value to all the fashion and tech business we work with,” said Judith Tolley, head of CFE.

Paul Cash, managing director of Rooster Punk, commented: “We’re excited to work with the CFE to support them in their vision to help fashion entrepreneurs establish their purpose and vision, and set them on the path to growth. While we’ve traditionally worked with technology and finance businesses, we see a huge opportunity in fashion to compete on something more meaningful than just product. Too often we’re taken straight to a shopfront, missing out on the critical moment to connect with people on an emotional level to really capture hearts, minds and purchase.”

CFE and Rooster Punk will work together over the coming 2 years to support many of the aspiring fashion entrepreneurs on their path to growth by helping them define their stories and trade on emotion, not just product.

Rooster Punk is a creative agency working with clients such as Samsung, Currency Cloud and Colt.

Naomi Taylor

Naomi Taylor is editorial account manager at The Drum Network, covering members' news, insights and publications.

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