Understanding people through music
How do our listening habits reflect who we are?
Understanding people through music
Whether we’re singing Ed Sheeran in the shower or turning down to The White Album, music reflects who we are, what we’re doing and how we’re feeling in any given moment. And thanks to streaming, people are listening to music and amplifying those moments more than ever.
We’ve uncovered streaming habits that are unique to this new way of listening, by analysing how over 100 million people listen on Spotify. We also surveyed listeners around the world to learn how their streaming habits relate to what they’re like offline—from their personality traits and brand sentiments to their purchase behaviours.
Think of these early findings as the newest ingredient in Spotify’s streaming intelligence—our overall understanding of a brands audience, enabling them to reach them in the right context, with the right message.
New Streaming Habits
We’ve identified three different streaming habits through our first-party data:
Discovery - measures how much people seek out unfamiliar music.
Diversity - measures the range of music people listen to.
Tilt - measures how actively people curate their streaming experience.
We’re constantly evolving our streaming intelligence to help our partners super-charge their plans and consider how to best optimise their media mix, develop hyper-targeted creative, measure brand affinity and more.
Click here to find out more about how we’re Understanding People Through Music.
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Spotify
Spotify is a music, podcast, and video streaming service that was officially launched on 7 October 2008. It is developed by startup Spotify AB in Stockholm, Sweden....
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