APAC Creative Work of the Week: BBDO Bangkok win with 'Hearing Rescue'
BBDO Bangkok together with Thai Health Promotion Foundation and Deaf Association of Bangkok has won APAC Creative Work of the Week with 'Hearing Rescue.'
The campaign, which created the world’s first hearing aid that not only amplifies sound, but can also detect the sounds of danger by turning the hearing device into a vibrating wrist band.
The device was developed from a normal hearing aid, adding a connecting piece that turns the hearing aid into a wristband. Built-in sound recognition will detect ‘danger’ sounds such as a siren, a barking dog or a fire alarm, and a minimum of 60 decibels will activate the vibrating function and alert the wearer.
