Wieden + Kennedy names Susan Hoffman co-chief creative officer
Wieden + Kennedy has announced that Susan Hoffman will take on the role of co-chief creative officer.
Hoffman will partner with Colleen DeCourcy, who was named global chief creative officer of the agency last year. Hoffman previously served as executive creative director of the agency’s Portland office.
According to Wieden + Kennedy, Hoffman joined the Portland-based agency 32 years ago as its eighth employee. Since then, she has helped open offices around the world and has served as executive creative director in Portland, Amsterdam, London, New York and Delhi. During her time at the agency, she has helped create work for clients including Nike, Old Spice, Levi’s, Chrysler, Target and Procter & Gamble.
“Susan has either created, mentored or championed our most iconic work. She keeps us a little crazy, which is in the DNA of this place. Colleen’s creative thinking and business vision are second to none. Together, they are a force of nature. There is no better pair to continue this agency's creative legacy,” said chairman Dan Wieden in a statement.
“It's not the easiest time to be a creative leader in this industry, but it's the right time to lead by example and keep holding up the flag for creativity. Colleen and Susan exemplify that type of leadership,” added Dave Luhr, global president of Wieden + Kennedy.
Earlier this year, Wieden + Kennedy promoted Neil Christie to global chief operating officer.