Smirnoff Vodka ad owns up to Russian ties, shots fired at President Trump

Smirnoff throws shade at Donald Trump / @librarian_kate

Smirnoff Vodka is throwing shade at a certain head of state in its latest creative which owns up to its Russian ties.

As a special committee and the FBI investigates the Donald Trump campaign's connections with Russia – which could compromise Potus – Smirnoff has deemed it the time to get involved with the conversation.

If there’s ever a time that urges the populace to reach for a glass or two of vodka, it is probably when the president is submerged in a scandal of such a caliber.

The ad, which ran on billboards across America, read: “Made in America, but we'd be happy to talk about our ties to Russia under oath.”

The ad, subtly refers to the Trump campaign’s supposed collusion with Russia, following sacked FBI director James Comey’s leaking of memos to the press outlining a discussion with the president.

During the panel last week, Comey stated that Donald Trump’s questions about the investigation could have a “a real chilling effect” on the FBI’s ability to operate an enquiry into the campaign.

Smirnoff is owned by British drinks giant Diageo – the company was founded in Moscow but the family fled the country during the October Revolution of 1917, as a result much of the vodka sold in the US is made domestically.

The irony of the entire campaign is that the investigation may indeed find that Trump has more ties to Russia than the exfiltrated vodka brand.

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John McCarthy

John is an entertainment marketing reporter at The Drum. He writes about the amazing marketing stories coming from the movie, TV, music and video game industries. He's also the hunt for the weirder trends in marketing and advertising.

Fuelled by tea.

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