Creative Work of the Week: Rafineri Ad Agency replaces canned laughter on the radio to raise awareness of childhood Leukaemia

Creative Work of the Week: Rafineri Ad Agency

Rafineri Ad Agency has won over European Creative Works fans to win this week’s Creative Work of the Week title for its ‘Laughing Switch’ radio campaign for LOSEV (Foundation for Children with Leukaemia).

Replacing canned laughter on Turkish radio with the laughs of children with Leukaemia, the campaign aimed to prove that children fighting the disease can be happy as well and that laughter and good morale is necessary for them.

Organising events for children with Leukaemia to make them laugh the sounds were recorded and used in most popular radio programmes, with a call for donations to be made by sending a smiley face emoji to an SMS line.

To vote for next week’s Creative Work of the Week check out our latest Creative Works round-up.

You can keep up to date with the latest advertising, design and creative projects from around the globe on our Creative Works homepage.

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Gillian West

Gillian West is The Drum’s social media manager and works to ensure The Drum’s content reaches followers across platforms including Twitter, LinkedIn, Facebook and Instagram in an engaging, relevant and timely manner. Based in Glasgow, she has been actively involved in building The Drum’s Creative Works brand for over three years now and has interviewed major creative figures including Rankin, Peter Souter, Rosie Arnold, Bob Greenberg and Vicki Maguire. During her time at The Drum she has attended events such as Cannes Lions, the Edinburgh International TV Festival, Art Director’s Club Europe, D&AD and more.

All by Gillian