L'Oréal enters talks to sell off The Body Shop

The Body Shop

The Body Shop could be set to leave the ownership of L'Oréal which has revealed an offer from Natura Cosméticos SA to acquire the natural product retailer, valued at €1bn.

Discussions have begun over the sale following "an extensive review" over the future of The Body Shop by its current owner of 11 years.

"I am very pleased to announce Natura as the potential new ‘home’ for The Body Shop. It is the best new owner we could imagine to nurture the brand DNA around naturality and ethics. Natura will support The Body Shop development in the long-term and enable The Body Shop to best serve its customers while respecting its strong commitments towards its employees, franchisees and stakeholders. I would like to thank all The Body Shop employees and partners around the world for their contribution to the development of the brand over the past eleven years and I am confident they will be in the best hands for the future", said Jean-Paul Agon, chairman and chief executive of L'Oréal in a statement.

Jeremy Schwartz, chairman and chief executive of The Body Shop, added: "I am sure that all customers, employees, franchisees and stakeholders of The Body Shop will join me in welcoming L'Oréal's decision to enter into exclusive discussions with Natura. The ethical values and expertise of Natura make it the perfect new owner for The Body Shop to accelerate the rejuvenation of the brand and its future expansion.”

The Body Shop was founded in 1976 by Anita Roddick and has expanded to over 60 countries, generating retail sales of €1.5bn in 2016 alone.

Stephen Lepitak

Stephen Lepitak is editor of The Drum, with responsibility for overseeing the day-to-day running of the content produced for the various platforms run by the publication. Over the years he has interviewed agency network bosses such as Sir Martin Sorrell, Maurice Lévy and Arthur Sadoun, as well as Cindy Gallop, Kim Kardashian, film directors James Cameron, Spike Jonze, Richard Curtis and Lord David Puttnam. With a keen interest in media and breaking news, Lepitak has been with The Drum since 2005 and is based across its UK, US and Asia operations.

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