Business on the Move: PepsiCo, United Utilities, New West End Company and more
PepsiCo has added AnalogFolk to its digital agency roster, following a European review.
PepsiCo has added AnalogFolk to its digital agency roster
The Drum understands that the agency was up against the likes of We Are Social, Havas and Poke London in the UK for the business. With the hire, AnalogFolk will work across a variety of the FMCG giant's brands, including Pepsi Max.
United Utilities PLC, the North West water company, has appointed Markettiers Manchester to handle its broadcast communications on a retained basis.
Markettiers will act as an extension to the United Utilities Digital Newsroom. The newsroom is designed to ensure customers are kept up to speed with the developments taking place at United Utilities – and Marketriers will be responsible for media relations across TV, Radio, Online, Digital and Social output.
European Professional Club Rugby (EPCR), the organisers of rugby union's European Rugby Champions Cup and Challenge Cup tournaments, has appointed data-driven sports marketing agency Two Circles to help grow and better engage with their audiences.
New West End Company has chosen Four Rain as its consumer communications agency to generate awareness of the company’s latest initiative - the world’s first ‘smart street’ opening in London’s West End in June 2017.
New West End Company have asked Four Rain to deliver an integrated marketing and comms plan as well as to work closely with them to attract a raft of brand partners for the global launch at the end of June.
Amplifon, hearing solutions and services provider, has selected Carat as its media agency for Europe after a tender with eight international communication groups.
Carat will be responsible for managing the media campaigns on all the different communication channels through an integrated offline and online planning and a data-driven approach.
AIA Group has chosen BBDO Singapore to lead the strategy and development of the group’s brand ambassador programme in Asia-Pacific.
Within this remit, BBDO Singapore will support the creation of a global campaign featuring the company’s newly appointed global brand ambassador, David Beckham.
Bio-bean, the clean technology company, has appointed Studio of Art & Commerce as its creative partner. The agency’s first brief is to develop a launch strategy and creative concept for Bio-bean’s first consumer-facing product - Coffee logs, which are solid fuel briquettes made from recycled coffee.
Horticulture Innovation Australia has chosen Ikon Group Sydney as the media agency for its brands including Australian Bananas, Australian Avocados, Australian Mushrooms and Aussie Apples, following a competitive tender process.
Ikon will continue its eight-year long partnership with Hort Innovation providing, strategy, data, media planning and buying services.
Guestbooker.com, US television & radio booking company, is set to open its first UK office ahead of the summer.