US Creative Work of the Week: Mono wows the crowd for Walmart grocery
The warmer weather means it's grilling season, and to kick off the beginning of summer, Minneapolis-based Mono recently created an upbeat spot for Walmart's grocery business to help the retail giant promote its cookout and barbecue offerings.
In the 30-second spot, a neighborhood backyard barbecue is heating up, as neighbors gather their backyard barbecue fixings for a food-filled fun time. Over the fresh R&B beats of Flo Rida's "My House," the barbecue shapes up nicely as people grill burgers and corn, toss blueberries, slice melon and avocados in slow motion, and generally look like they're ready for a family-friendly party. It's tagged with the simple slogan of "Wow the crowd."
This is the fifth Walmart grocery TV spot produced by Mono, which was named agency of record for the retailer's grocery business last year.
The spot was voted by readers as US Creative Work of the Week.
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