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Data Marketing DMP

How marketers can overcome DMP roadblocks: The Drum’s event with Mapp to reveal all

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By Ayesha Salim, Content Lead

June 6, 2017 | 3 min read

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Despite data management platforms (DMPs) showing great promise, challenges remain. As reported by AdExchanger, marketers are struggling to evaluate different DMP offerings in a highly competitive market. Furthermore, the CMO Council’s report finds 43% of marketers are finding it difficult to transform data into real-time action, with only five percent seeing a real bottom-line impact due to disconnected systems.

Moving Beyond the Hype: How to drive targeted marketing and higher ROI with a DMP

Moving Beyond the Hype: How to drive targeted marketing and higher ROI with a DMP

The Drum, in association with marketing technology company Mapp, will be hosting a breakfast session on how marketers can tackle all these issues and begin driving more targeted marketing by centralising all of their company’s data.

Hosted at The Curtain in London on Thursday June 15, the event will reveal how marketers can transform their businesses with DMPs and reach customers across multiple channels and touchpoints – delivering true value to their customers.

According to Gartner, 90% of marketers still struggle to seamlessly connect more than three marketing channels at a time - making consistent messaging and coordination a challenge.

Addressing this issue will be speakers Kim van der Zande, head of DMP at Mapp; Wayne Blodwell, founder and CEO at The Programmatic Advisory, and David Frew, programmes manager at IAB UK.

The breakfast briefing will explore the status of DMPs today as well as covering best practices and DMP implementation strategies for marketers.

The event will be taking place at The Curtain, London, on Thursday 15 June between 8:30am-11:30am.

Register for the event here.

Data Marketing DMP

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