Compare the Market: MMT Digital

comparethemarket.com with MMT Digital

MMT Digital worked with comparethemarket.com to deliver a web presence to compliment their ongoing tv campaign. They explain the brief, the solution, and the result that made this a successful campaign.

The brief

If you haven’t seen the comparethemarket.com adverts, involving Aleksandr Orlov and the rest of his meerkat friends, over the last few years then you probably haven’t got a TV.

comparethemarket.com approached MMT Digital after watching us present at an event dedicated to Agile project management. They wanted to find a web development company to work with them on expanding the comparethemeerkat.com marketing campaign.

This involved working on comparethemeerkat.com to complement TV adverts for specific campaigns e.g. the introduction of Baby Oleg!

What did we do?

A Senior Solutions Architect and a Senior Developer from MMT Digital were integrated into the comparethemarket.com offices to become members of the development team.

Like ourselves, comparethemarket.com champion the Agile project management methodology. As a result, our employees instantly fitted into the team.

We provided extra capacity to help comparethemarket.com meet a very tight deadline that had been set for the new comparethemeerkat.com webpages. comparethemarket.com like to work in a test driven fashion. Therefore, we wrote lots of unit, integration and JavaScript tests before releasing the pages.

The pages were built in Episerver and needed to have a desktop and mobile version with completely different styling on each.

And the result?

The comparethemeerkat.com marketing campaign has been a great success for comparethemarket.com.

The website has been, and continues to be, a pivotal role within the campaign and we were delighted to be involved in such a creative project.

Kate Armes, Associate Director, Programme Delivery at comparethemarket.com, said: “We were extremely pleased with how the MMT Digital staff fitted in with the team and the work that they delivered.”

This case study was first published at recommendedagencies.com on 02/02/2015.

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