WPP’s Wunderman picks up digital agency The Cocktail

WPP’s Wunderman picks up digital agency The Cocktail

WPP-owned digital agency Wunderman has expanded its reach with the acquisition of Spanish digital consultancy The Cocktail.

A provider of digital transformation services, the consultancy has grown to manage 250 staff across offices in Mexico and Colombia with big name clients including the likes of El Corte Inglés, BBVA and Real Madrid C.F.

The takeover will strengthen Wunderman’s Spanish offer while also opening up fresh markets in Europe and South America for its existing marketing and technology services.

The Cocktail was snapped up for an undisclosed sum although unaudited revenues show that it generated revenues of €16.4 million for the year ending 31 December 2016, with gross assets of €14 million.

By contrast WPP posted digital revenues of $7.5bn in 2016, equivalent to 39% of the group’s total revenues of $19.4bn – inching closer to the agency's express target of drawing a minimum of 40% of gross revenues from digital by 2021.

Wunderman was recently selected by BT as its lead direct marketing and customer engagement agency.

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John Glenday is responsible for compiling The Drum's daily morning bulletin and ensuring that overnight breaking news is covered while you're still brushing your teeth. Can also make a mean cup of tea.

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