Tiger Beer and WWF team up to raise awareness about endangered tigers

Tiger Beer has created a documentary series with WWF

Tiger Beer has teamed with not-for-profit organisation WWF to create a series of documentary films to raise awareness of the plight of endangered tigers.

The ‘3890 Project’, which references the number of wild tigers left in the world, comprises of six films, featuring six street artists from six countries around the world.

The films, which are narrated by LA rap artist Dumbfoundead, follow the artists as they aim to raise awareness of the plight of wild tigers and the illegal tiger trade through street art projects.

The artists include Hua Tunan in Foshan (China), Kenji Chai in Kuala Lumpur, Nick Gentry in London, Tran Nguyen in Los Angeles, Momo in Marseille and Nootk in Moscow.

The campaign was created by Marcel Sydney, with Goodoil Films director Justin McMillan and Heckler editor Andrew Holmes.

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Danielle Long

Danielle Long is APAC Correspondent for The Drum with a remit to cover news from China, Australia and New Zealand. Danielle has 15 years experience as a marketing journalist and has worked on publications in the UK and Australia. She has interviewed some of the world’s leading marketing, advertising and creative brains and has written about almost every standout brand and marketing campaign from the last 15 years.

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