Ad of the Day: Oreo creates multicoloured freestyling assault course for YouTubers in Facebook promo

Oreo is promoting its latest on pack promotion with a football freestyling Facebook ad, reminiscent of kids' TV challenge shows and created by Gravity Road.

The spot sees YouTubers Calfreezy and F2Freestylers tackle an Oreo-themed assault course, which features swinging rainbows and clouds, and a cookie-shaped target shoot-out. As the influencers complete the course, they’re treated to an ‘epic’ Oreo dunked in milk.

The one-minute hero piece – the Dunk and Win Challenge – was teased on social with two individual teaser films that saw the F2Freestylers and Calfreezy show off their signature moves to practice their Oreo trick shot dunks.

The social ad was designed to support the Mondelez brand’s latest on-pack promotion, which offers consumers the chance to win a variety of prizes via its Wonderfilled campaign. The promo activity has been additionally supported by Carat and H+K, while Mondelez is handling digital in-house.

Helen Potter, Oreo senior brand manager at Mondelez International, said: “Dunking is intrinsically Oreo and has become a signature way to enjoy this iconic cookie over the brands’ 105-year lifetime.

“Our on pack campaign is designed to encourage consumers to dunk their Oreo cookies and experience the Wonder of the taste of Oreo. The Dunk and Win promotion is the perfect way to celebrate this.”

Oreo is no stranger to the wackier side of marketing: this year alone it has asked consumers to invent its next new flavour and allowed fans to virtually launch cookies into space.

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Katie Deighton

Katie Deighton is The Drum’s senior reporter - creative and video based in London. She produces, films, presents and edits the title’s editorial video output, including series such as On The Scene, Ad Breakers and Why I Left Advertising, and manages its coverage of the creative sector. She also reports on the intersection between politics and marketing, as well as the third sector and fashion.

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