Ad of the Day: Salvation Army turns clothing into lifesaving objects in Brazilian poster campaign
Exército de Salvação (the Salvation Army of Brazil) has launched a new campaign that shows how donating warm clothing can save lives at the coldest time of the year.
WMcCann turns clothes into lifesaving objects
WMcCann designed the initiative’s creative – a series of posters for print, digital and out of home. The ads feature a fire extinguisher and a swimming float, which have been made out of warm clothes such as puffa jackets and knitted scarves.
