Mondelez taps Jonathan Halvorson to fill role vacated by Bough, Rupczynski

Mondelez has named a new vice president of global media and digital.

Jonathan Halvorson will join snack food company Mondelez International as vice president of global media and digital in July, The Drum has learned.

Halvorson fills a role vacated by Bob Rupczynski in March after just four months, as well as Bonin Bough, who held the position for more than two years before serving as chief media and ecommerce officer and then leaving to host the CNBC show Cleveland Hustles in August 2016.

According to LinkedIn, Halvorson was most recently director of global video strategy and operations at Twitter. Prior to that, he spent less than a year as director of global media strategy and entertainment at auto manufacturer General Motors. He also spent seven years at media network Starcom Mediavest, which included a stint as executive vice president and global managing director of Mondelez and Brown Forman from 2012 to 2015.

“We’re thrilled to have Jonathan Halvorson join us as vice president [of] global media and digital,” Mondelez said in a statement. “He’ll play a key role in driving our media efficiency efforts forward and building a world-class analytics architecture as we accelerate our focus on digital and social. Jon is no stranger to our business, having led our account while at Starcom Mediavest and partnered with us on digital acceleration, media effectiveness and internationally celebrated work at Cannes.”