Creative Work of the Week: Ogilvy Italy cleans up with Urban Vision

Creative Work of the Week: Urban Vision

Ogilvy Italy has won over The Drum readers this week to take the European Creative Work of the Week title for its Ad/sorbent partnership with Urban Vision.

Using ‘The Breath’, a material praised by medical experts for its ability to absorb harmful airborne molecules, Ogilvy Italy wrapped four grand spaces in major spaces across Europe. Absorbing pollution from over 67,000 cars in 15 days.

In celebration of the success of the initial campaign, Urban Vision is now looking to replace all its building wraps with the Breath by 2018, counteracting the pollution from 14m cars per year.

To vote for next week’s Creative Work of the Week check out this week’s round-up here. You can submit work for consideration using our online form.

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Gillian West

Gillian West is The Drum’s social media manager and works to ensure The Drum’s content reaches followers across platforms including Twitter, LinkedIn, Facebook and Instagram in an engaging, relevant and timely manner. Based in Glasgow, she has been actively involved in building The Drum’s Creative Works brand for over three years now and has interviewed major creative figures including Rankin, Peter Souter, Rosie Arnold, Bob Greenberg and Vicki Maguire. During her time at The Drum she has attended events such as Cannes Lions, the Edinburgh International TV Festival, Art Director’s Club Europe, D&AD and more.

All by Gillian