APAC Creative Work of the Week: JWT Manilla wins with Manulife 'Stand Up'
J. Walter Thompson and Manulife have won ad of the week with their "Stand Up" campaign.
The video, which features Filipino comic Victor Anastacio is loosely based on his own struggles. The online spot tells the tale of how he left banking and began performing stand-up. At the time, his mother was skeptical but his dad backed his son.
The “Stand Up” spot is filled with one-liners about Anastacio’s family, including his siblings, one a lawyer and the other a doctor. The comic’s tribute to his dad tugs at heart strings and ultimately, underscores the importance of relationships.
