Ad of the Day: Martin Freeman plays bumbling wedding guest in first Vodafone spot from Ogilvy & Mather

Vodafone has enlisted actor Martin Freeman to create a ‘quintessentially British’ TVC advertising its No Roaming Charges offer.

The Wedding – the first spot produced by Ogilvy & Mather London since it won the account from Grey earlier this year – sees Freeman play a blundering guest at a wedding in Majorca. His character, Mr Interruption, attempts to give advice to a fellow attendee who is filming the couple’s first dance, only to be caught in an embarrassing situation when the music stops.

A follow-up film made for social has also been released, which gives viewers Mr Interruption’s personal take on the situation.

The ad aims to portray Vodafone’s UK business as a ‘quintessentially British’ brand and spotlight how it is removing barriers to connection for its customers. The campaign will feature above the line, social, radio, press and digital, with media being handled by O&M’s WPP Team Red partner MEC.

Bilge Ciftci, head of brand at Vodafone UK, said: “We are very excited about the launch of our new campaign with Martin Freeman. The central message of the campaign demonstrates how we are removing any barriers that stop people from connecting and communicating in a way that suits them.

“The character Mr Interruption enables us to show this, in a light-hearted and humorous manner.”

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Katie Deighton

Katie Deighton is The Drum’s senior reporter - creative and video based in London. She produces, films, presents and edits the title’s editorial video output, including series such as On The Scene, Ad Breakers and Why I Left Advertising, and manages its coverage of the creative sector. She also reports on the intersection between politics and marketing, as well as the third sector and fashion.

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