Deutsch appoints Rob Campbell as chief strategy officer

Scott Lindenbaum, Heide Hays, Rob Campbell, and Lindsey Allison

Deutsch has announced that Rob Campbell will be joining the agency’s LA office as chief strategy officer and partner.

Campbell joins Deutsch from Wieden + Kennedy Shanghai, where he spent the last seven years as the agency’s head of planning. He fills a role that has been vacant since former LA chief strategy officer Colin Drummond left the agency in late 2015.

In his new role, Campbell will be responsible for leading the office’s more than 30-person strategy department and will report to Deutsch LA president Kim Getty. His appointment comes on the heels of recent wins for Deutsch LA, including 7-Eleven and Tile.

“Rob is an incredible talent whose global perspective will bring distinct, new thinking to the agency and our clients,” said Getty in a statement. “He’s joining an extremely high-performing strategy team at Deutsch, and he’ll work closely with Lindsey Allison, EVP-head of strategy, Scott Lindenbaum, EVP/digital strategy and Heide Hays, EVP/data strategy, to chart our path forward. Rob’s track record is proof that creative strategy is at the heart of changing a brand’s business.”

Throughout his career, Campbell has worked with brands including Nike, Spotify, P&G and Google and has lived in the UK, Australia, Singapore, Hong Kong and China.

“I believe strategy is about identifying the exciting creative opportunity, so what drew me to Deutsch was their desire to make stuff that changes stuff,” said Campbell in a statement. “That openness to be at the creative end of business is something I find hugely intriguing, so I'm really excited to see what mischief I can help the strategy department create to help lead to even more interesting ideas for our clients. The other thing I liked about Deutsch is they’re all lovely people – proven by the fact that they didn’t make a big deal out of me continually wearing Birkenstocks – so I’m incredibly happy to be joining them.”

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Minda Smiley

Minda Smiley is a reporter at The Drum covering creativity and advertising. Based in Philadelphia, she primarily covers independent agencies and B2B marketing. She also oversees The Drum’s “Independent Influence,” a weekly series that spotlights the work, perspectives and inspirations behind independent agencies. During her time at The Drum, she has covered industry events including SXSW, ANA Masters of Marketing, 4A’s Transformation and C2 Montréal. She is a graduate of the City University of New York’s Graduate School of Journalism.

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