BBC takes football fans down Wembley Way in 360-degree video ahead of FA Cup final

BBC Sport has created an immersive 360-degree video experience as part of the build up around its FA Cup coverage this Saturday (27 May).

The two-minute film takes viewers down Wembley Way to relive some of the standout moments of this season’s tournament, including non-league side Eastleigh knocking out Swindon and Sutton United reaching the fifth round for the first time in their history.

In addition to being distributed through BBC’s social channels, the ‘No Guts, No Glory’ video will also be distributed through a number of influencer channels.

BBC Sport has also partnered with Bleacher Report, which will distribute the content through Snapchat in what will be its first 360-degree Snapchat story.

The FA Cup final is one of the few live English top flight games which the BBC still holds the rights to and this year's final between Arsenal and Chelsea will be broadcast on live on BBC One.

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Tony Connelly

I cover media, marketing and sponsorship news within the sports industry. This includes breaking news as well as writing feature pieces with insights from experts in the sports marketing world.

All by Tony