The Alternative Guide to Edinburgh drives T2 Trainspotting downloads by revisiting the movie’s sometimes squalid backdrops
Sony Pictures Home Entertainment has leveraged the unforgettable Edinburgh backdrops of T2 Trainspotting to help drive digital downloads of the newly released movie.
T2 Trainspotting
Making use of ‘content monetisation agency’ 8 Million Stories, a hub has been built to explore Edinburgh with Trainspotting characters, that includes never-seen-before clips and interviews with the cast.
Naturally amid the hub is an obvious call-to-action directing fans of the series to digital download points.
Neil Rodwell, head of product marketing at Sony Pictures Home Entertainment, said, “When it came to launching T2 Trainspotting, 8MS was the perfect fit. We’d been admirers of 8MS and its work with brands in the entertainment industry, and were excited to see what it could do for us – and weren’t disappointed. The T2 Trainspotting Alternative Guide to Edinburgh perfectly encapsulates the humour and mood of the film, and celebrates the legacy of Trainspotting.”
Robin Richmond, managing director at 8MS, said, “T2 Trainspotting has such a unique style of dark humour and a melancholic tone that fans are passionate about, and we were determined to convey the essence of the film within this project. Both the Trainspotting films are very close to our hearts and The Alternative Guide to Edinburgh was such a fun project for the team to be part of.”