US Creative Work of the Week: Whiskas ad tells true story of young autistic girl and her cat companion
Brazil's AlmapBBDO has created a heartwarming film for Whiskas that tells the real-life story of a young autistic girl whose cat helped her find confidence and improve her social skills.
The spot is part of Whiskas' new global campaign, 'Feed Their Curiosity,' which is based on "the universal truth that natural, free-spirited curiosity is what makes cats special."
The young girl in the film, Iris, was diagnosed with severe autism spectrum disorder when she was a toddler. It wasn’t until she met Thula the cat that she began to open up, communicate, and take part in new activities.
Thula, who is now eight, has become an incredible painter whose artwork has been sold to art collectors around the world. Her story has been chronicled in the past on sites like BuzzFeed and is the subject of a book written by her mother.
The film has been voted by readers as US Creative Work of the Week.
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