Freesat appoints Tangent to transform digital estate

Freesat appoint Tangent

Freesat has appointed Tangent to transform their digital platform. Tangent will be re-designing and building the TV service’s current website to expand its digital offering.

Guy Southam, head of digital at Freesat said: “After a competitive pitch process, Tangent’s innovative approach towards personalised content, AI and our creative proposition were key to them winning the bid. Our website is instrumental for both existing and new Freesat customers and we look forward to working with the Tangent team to deliver a cutting edge digital experience”.

Oliver Green, managing partner at Tangent said: “We are thrilled to be working with Freesat and look forward to delivering a personalised digital experience for Freesat customers. This is a fantastic brief for Tangent, one that blends our technical expertise with our market leading capabilities in experience design and on site personalisation”.

Tangent is a creative technology agency working with brands including PepsiCo, Carlsberg and The Labour Party.

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Naomi Taylor

Naomi Taylor is membership manager at The Drum Network, covering members' news, insights and publications.

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