Droga5 introduces 'MailChimp vs The Black Hole'
Following up its surreal ‘Did You Mean MailChimp?’ campaign, Droga5 now introduces a new, product-focused campaign highlighting three of the most important ways MailChimp can help small-business owners build their brand and sell more stuff: marketing automations, finding new customers on Facebook and Instagram, and better ROI reporting.
‘MailChimp vs The Black Hole’ is an online video campaign making a metaphor out of every small-business owner’s enemy – the anxiety and dread one feels when they don’t know where their advertising dollars are going – and bringing it to life in a real, visceral, unexpected way. The campaign tells customers that MailChimp offers them something new, using MailChimp’s trademark odd and unexpected sensibilities.
Credits:
Client: MailChimp
Campaign: MailChimp vs. The Black Hole
Title: Marketing Automation vs. The Black Hole
Similar People Finder vs. The Black Hole
ROI Reporting vs. The Black Hole
Hello Friend
Agency: Droga5 NY
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Executive Creative Director: Neil Heymann
Group Creative Director: Don Shelford
Senior Copywriter: Julie Matheny
Design Director: Devin Croda
Senior Designer: Nate Moore
Junior UX Designer: James Garvey
Chief Creation Officer: Sally-Ann Dale
Co-Directors of Film Production: Jesse Brihn, Bryan Litman
Associate Director of Film Production: Ruben Mercadal
Associate Producers, Film: Sasha Pace, Isabella Lebovitz
Business Affairs Manager: Denise Klapp
Director of Interactive Production: Niklas Lindstrom
Associate Director of Interactive Production: Justin Durazzo
Senior Producer, Interactive Media: Madison Goldberg
Producer, Interactive: Grace Wang
Director of Art Production: Cliff Lewis
Director of Print Services: Rob Lugo
Retoucher: Cayla Zahoran
Graphics Studio Managers: Michelle Leedy, Virginia Vargas
Production Artist: Emmanuel Perez
Quality Control Specialist: Susanne Johansson
Global Chief Strategy Officer: Jonny Bauer
Co-Head of Strategy: Colm Murphy
Strategy Director: Katie Coane
Head of Communications Strategy: Colleen Leddy
Communications Strategy Director: Taylor Hines
Chief Intelligence Officer: Amy Avery
Data Strategist: Kaveri Gautam
Executive Group Director: Julian Cheevers
Account Director: Pat Rowley
Account Supervisor: Josh Freeland
Account Manager: Camille Cheeks-Lomax
Performance Group Director: Paul Eckelmann
Project Manager: Rayna Lucier
Counsel: Sarah Fox
Associate Counsel: Zachary Werner
Client: MailChimp
Chief Marketing Officer: Tom Klein
VP of Marketing: Sean Cook
Sr Director of Brand Marketing: Mark DiCristina
Sr Director of Design: Todd Dominey
Director of Marketing Operations: Amy Sturgill
Senior Marketing Manager: Palmer Houchins
Media Agency: PHD
Group Account Director: Ji Kim
Marketing Science Director: Phil D'Addio
Associate Strategy Director: Alex Arcuri
Digital Associate Director: Tina Qu
Digital Analyst: Sachin Manghnani
Associate Search Director: David Weiss
Production Company: Ruffian
Director: Greg Barth
DOP: Andrij Parekh
Executive Producer: David Richards
Producer: Erin Wile
Production Company: Second Child
Line Producer: Gabrielle Nicoletti
Photographer: Paul McGeiver
Editorial: Wax
Editor: Paul Watts
Executive Producer: Toni Lipari
Producer: Annabelle Cuthbert
Post Production: MPC
Executive Producer: Camila De Biaggi
Telecine: Richard Fearon
VFX: Marcus Wood
Producer: Elissa Norman
Sound Design: Factory
Anthony Moore
Neil Johnson
Sound Mix: Sonic Union
David Pappa