Animoto named a Facebook marketing partner, will foster video production for US small businesses

small business and video

Facebook and the US Small Business Administration (SBA) are teaming up with online video company Animoto, who today announced partnerships that will enable small and medium sized businesses to better communicate their business by video on social media.

Animoto has joined the Facebook Marketing Partner Program, designed to enable businesses to connect with a select group of marketing companies, while the SBA's Small Business Technology Coalition will provide small businesses with technology platforms and thought leaders to help them connect with customers.

The company has been taking the lead with videos and small businesses since the launch in 2016 of Marketing Video Builder, which helps small businesses and marketers create content for a video. Since the launch, Animoto added features including mobile-friendly formats like square videos, as well as a range of functionality for brand customization.

"Animoto's expertise in leveraging video to help small businesses makes them a great addition to the Small Business Technology Coalition," said Michael Morales, White House Fellow and senior advisor to the SBA Administrator, Linda McMahon. "We are excited to collaborate with Animoto as we seek to help small businesses use technology to grow more effective and competitive."

The SBA is a Cabinet-level agency of the federal government whose intention is to aid, counsel, assist and protect the interests of small business concerns, and its partnership it now has the opportunity to connect through video directly with customers and prospects on Facebook and Instagram.

"As the megatrend of video continues to take hold on social media, our partnerships with Facebook and the SBA are very timely" said Brad Jefferson, co-founder and CEO of Animoto. "We're thrilled to help more marketers catch the video wave on social to achieve their business objectives."

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Laurie Fullerton

Laurie Fullerton is a writer based in Boston, MA with a background in business, sports, community, medical and travel writing. She has been a newspaper editor in the Boston-area, a sports writer covering yacht racing and a community reporter. She has been reporting for The Drum since October 2015.

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