Beck’s has championed the Creative Works with its new ‘you make it legendary’ proposition winning the European Creative Work of the Week title.
Created by Serviceplan Campaign International, the cross-media campaign is about the uniqueness of each moment, which can only become legendary though the actions of the individual. Set to a soundtrack of US band Welshy Arms’ ‘Legendary,’ the TV spot – which is on air now – is aimed at young urban beer drinkers.
Digital formats have also been created with this target market in mind with point-of-sale and other marketing planned for this summer’s festival season.
The aim of the campaign is to promote the brand’s overriding idea of ‘freedom’.
Anheuser-Busch InBev (Beck's): Make every moment exceptional by Serviceplan Campaign InternationalAdded 08 May 2017
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