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By Kyle O'Brien, Creative Works Editor

May 22, 2017 | 3 min read

Apple is trying to get Android device users to switch over to the iPhone, releasing a series of 15-second videos highlighting how easy it is for users to switch without losing contacts, photos or music from their existing device.

The ‘Why Switch?’ digital campaign features eight short films that show the ease and benefits of switching to an iPhone. While many users may be concerned about switching out of fear that they will lose the things that are most important to them, Apple counteracts that with the videos, highlighting how easy it is to move contacts, music and photos from an Android to an iPhone. Additionally, the videos suggest that users switching to an iPhone also experience increased security and speed.

The videos are simple in design, with a room split into two sides – ‘your phone’ and ‘iPhone’. In one, a piano player is sitting and playing. Then, a mover comes on screen and pushes the piano and player from the ‘your phone’ side to the ‘iPhone’ side, tagged with “Move your music. It’s that easy”, followed by the apple.com/switch URL. A similar one highlights a woman looking at pictures on a wall. One mover comes up and picks up the woman, carrying her to the other side, while another mover moves her pictures over to the iPhone side.

Other spots include a burglar unsuccessfully trying to break into the iPhone side, then stealing the ‘your phone’ text (security); a guy on a trampoline jumping to the iPhone (ease); a guy running to the other side so fast he loses a shoe (fast); a man trying to read over another man’s shoulder, who then goes to the iPhone side (privacy); a woman walking in stuttered, pixelated fashion until she reaches the iPhone side (smooth); and multiple people jumping on a trampoline over to the iPhone side (moving contacts).

The idea of the spots is that switching to an iPhone has never been easier. The films will live on Facebook, Instagram, Twitter, in pre-roll and on the Apple YouTube Channel.

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