The Folio Society is resurrecting horror maestro H.P. Lovecraft’s mythical Cthulhu beast in the form of drawings penned by artist Dan Hillier, in conjunction with Brawl, to illustrate its limited-edition collector’s copy of ‘The Call of Cthulhu and Other Weird Stories’.
Just 750 copies of the salutory tales will be produced as part of a content marketing drive geared toward dragging the writer’s fevered imaginings from the printed page to reality with a film, teaser trailers, digital and social marketing activity all serving to funnel audiences into the monster’s maw.
Vicki Traino, head of PR and digital at The Folio Society said: “Folio brings new life to classic literature by working with some great artists. Dan is such a tremendous talent, that I’m sure ‘The Call of Cthulhu and Other Weird Stories’ will be a collector's item. Brawl brought some great ideas to the campaign and turned it around for us in a short period.”
Cthulhu has been cited as the inspiration behind horror staples such as Alien and The Evil Dead while Hillier has established global acclaim through exhibitions at the Saatchi Gallery and ICA in London