The Drum loves great content and our Profile Hub enables agencies to self-publish their own news, insights, campaigns and case studies on The Drum website to build profile with our audiences. In this week’s Profile Hub Round-up we look at which brands are already getting ROI from virtual reality and what makes a great content strategy, while Iris and Foxtrot Papa reveal new creative work for Samsung and Jaguar Land Rover.
Iris: Samsung X Royal Blood by Iris
When it came to hero handset launches for Samsung we had experience breaking out of category focused media, instead generating hype & buzz in popular culture with millennial minded masses. But for the revolutionary new S8, we needed to find another level of ambition & sophistication.
The result? An innovative and visually insane exclusive live return of top UK rock lads, Royal Blood – the first chance to watch them play tracks from ‘How Did We Get So Dark?’ anywhere in the world.
To see the Samsung work click here.
Visualise: Is anyone getting ROI from Virtual Reality?
One of the questions marketers often ask when embarking on their first VR project is ‘what return on investment can I expect?’. It’s an understandable concern when you’re about to spend a fair chunk of marketing budget on an entirely new marketing vehicle.
Well, you’ll be relieved to know that there are plenty of cases out there that prove a strong ROI for VR projects. We’ll start with a few of ours, and then look at the wider industry.
To read the full article click here.
Successflow: Are you content with your content?
Everyone has a content strategy these days but is it as good as it could be? When did you last review it? Online marketing constantly changes and what worked last month or the month before might not be the thing that’ll work next month. So, it’s important that you’re aware of changes in your market, changes in your customers’ needs and the changes you need to making to your content planning on an ongoing basis.
Click here for five top tips on planning your brand’s content strategy.
Foxtrot Papa: New Jaguar XF Sportbrake - Journey to Wimbledon with Tim Henman
With Andy Murray just weeks away from beginning his 2017 Wimbledon title defence, former British tennis number one Tim Henman drives the New XF Sportbrake to the UK's most remote tennis court in Scotland.
As the official car partner for The Championships at Wimbledon 2017, New XF Sportbrake will be the most dynamic premium estate car in the world when it debuts on 14 June.
To view the Jaguar XF Sportbrake video click here.
Onespacemedia: Website overhaul for specialist label innovator
Onespacemedia has been selected by Royston Labels to overhaul its website following a recent rebrand. Royston Labels is a specialist label manufacturer with over 30 years’ experience providing innovative labelling solutions to national and international clients including L’Oreal, Mothercare, Broker's Gin and Superdrug.
The brand has recently undergone a major repositioning exercise and has chosen Onespacemedia to completely rework its website and create an enhanced digital presence to amplify the brand and cement Royston Labels’ position as an innovator in the labelling space.
To read more Profile Hub news click here.
If you want your agency featured in our weekly Profile Hub update simply sign up for a Profile Hub membership. Click here for more information on how you can start uploading your own agency content directly to The Drum website or contact Stephen Young at The Drum on 0141 559 6070 or send him an email.