Experiential marketing group Grandesign Media has acquired Hadley Media, the company that delivers activations at the likes of Comic Con, SXSW, VidCon and CES.
The agency claims its clout in the entertainment industry has been bolstered by the acquisition, absorbing Hadley's clients as well as entering the driving seat on leading events.
Patrick Hadley, the founder and former chief executive of Hadley Media will now be Grandesign's executive vice president of sales and strategy. Commenting on the deal, he said: “Over the years, we have been approached by numerous companies about acquisition, but Grandesign is the right fit.
“Both organizations have great people and culture, and their eight-year track record has proven they can help execute creative ideas better than anyone in the industry.”
Grandesign chief executive Aaron Gaeir, said that the brand’s events for TBS, Adult Swim, Fox, Fandom, IMDB and more will run at Comic-Con, and that the acquisition will aid these activations.
Both firms are based in San Diego and there will be a full absorption of staff. Financial terms of the acquisition were not publicly disclosed, other than the fact it was “mid-seven figures”.
Grandesign runs experiential events for top Hollywood clients, most recently a King Kong footsteps campaign in LA for Legendary Pictures.