John Lewis, Asos and Arcadia top LinkedIn's list of the most desirable brands to work for in 2017

John Lewis is number one with employees

John Lewis Partnership has been crowned the most desirable company in the UK to work for by LinkedIn for the second year running.

The company, which is made up of John Lewis and Waitrose, finished ahead of Asos, Arcadia and Harrods in the top employer brands list for 2017.

Retail companies dominated the top of the list but media and tech firms are also well represented in the top 20, with Google at eight, Facebook at nine and the BBC at 10.

LinkedIn said it analysed billions of actions by its 23 million UK members to determine the top companies, including data around company reach, engagement, job interest and job retention.

“The concept of a 'talent brand' is increasingly preoccupying the agendas of today’s chief marketing officer,” said Henry Clifford-Jones, director of LinkedIn Marketing Solutions.

“As competition for top talent gets increasingly fierce, leading businesses are investing similar amounts of focus and creativity to stand out to employees as they do to promoting their brand, product or service to buyers. Bringing marketing and HR talent together to achieve this is no longer a nice to do, but essential.”

LinkedIn's top 20 companies for 2017

1

John Lewis Partnership

11

PWC UK

2

ASOS.com

12

Sky

3

Arcadia Group Ltd.

13

The Co-operative Group

4

Harrods

14

Selfridges

5

Liberty Global

15

Richemont

6

Sainsbury’s

16

Deloitte UK

7

Virgin

17

KPMG UK

8

Google

18

Lloyds Banking Group

9

Facebook

19

Amazon

10

BBC

20

Burberry

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Scott Bevan

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