WPP-owned digital agency Possible London is ringing in the changes with the appointment of Jo Hagger, a former Google business leader and founding member of Glue Isobar, as its first ever UK managing director.
The newly created role has been necessitated by a spate of new business wins calling for a new figurehead to oversee day-to-day running at the agency and people management; freeing up UK CEO Neil Miller to focus his energy on generating new business.
Jagger will liaise closely with Lizzie Snell, another new arrival as head of client services, in a role which will put her people management skills, honed over 20 years of experience in the creative and media sectors, to the test.
Hagger arrives at Possible from a three-year stint at Google during which time she rose from industry head in the UK agency team to EMEA people operations business partner. Other significant roles include the position of chief marketing officer at Sapient Nitro EMEA (now SapientRazorfish) and head of digital at industry intermediary the AAR.
Miller commented: “Jo is passionate about developing brilliant businesses, talent and teams, with a strong track record in digital industries and roles. She is an inspiring strategic and creative leader, thinker and doer who will be a huge asset to the agency. I am thrilled to welcome her to the leadership team and look forward to having her on board.”
Hagger is an enthusiastic member of the digital-creative community, serving as a SheSays mentor, Creative Equals coach, Inspiring the Future volunteer, NABS mentor and trustee of Made in Hackney. If that wasn’t enough, Hagger also finds time to serve Women in Advertising Communications London and has been involved with a number of Google driven diversity and inclusion programmes.
Miller was appointed UK CEO of Possible in February 2015.