R/GA has hired Tim Maleeny as executive director, brand and marketing strategy. In this new role, Maleeny will collaborate with the planning, strategy and creative teams across offices at the agency to bring innovative, actionable insights to client partnerships.
He will be based at R/GA's global headquarters in New York City, reporting to Barry Wacksman, global chief strategy officer.
Maleeny comes to R/GA from Heat, an independent creative agency acquired by Deloitte last year, where he was chief strategy officer and also general manager of its New York office. Prior to that, Maleeny was chief strategy officer at Havas Worldwide, where he was also co-managing partner in New York. As the former head of strategic planning at Ogilvy, Maleeny brings to R/GA over 20 years of wide-ranging experience working with global clients on integrated platforms.
“It is great to welcome Tim to our leadership team,” said Sean Lyons, US president at R/GA. “His deep experience working with a range of brands across consulting, strategy, and creative development is a perfect fit for R/GA and our multi-disciplined approach to working with our clients.”
Maleeny’s approach to client work, history of innovative thinking and wide breadth ofindustry knowledge complement R/GA’s senior talent in its consulting service.
“Anyone speculating about the agency model of the future just needs to look at R/GA,” said Maleeny. “I'm thrilled at the prospect of working with Bob Greenberg and the incredible team he's assembled.”
A bestselling author of four novels and frequent commentator on the role of marketing in popular culture, Maleeny also studied computer science at Dartmouth before attending Columbia Business School, where he has also served as adjunct professor of marketing.
The news comes as R/GA's venture studio program R/GA Ventures announced a new group of startups is joining its Marketing Tech Venture Studio.