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Delta thanks its employees in a 50-hour Facebook Live extravaganza

Delta is thanking each of its employees ahead of the busy summer travel season.

Delta Air Lines is taking to Facebook Live to acknowledge each and every one of its 80,000 employees by name in a 50+-hour broadcast that began May 17 at 9 ET.

Delta said this so-called Big Thank You will feature more than 430 celebrities, athletes and Delta executives from locations like Atlanta, Shanghai, Seoul, Mexico City, Sao Paolo, Paris, London, Hawaii, Cincinnati, New York, Los Angeles, Salt Lake City, Las Vegas, San Francisco, Dallas, Orlando, Boston, Detroit and Nashville.

A microsite for the event helps employees find out when their names will be read – and by whom.

The star-studded event will include messages from comedian Jeff Foxworthy; actors Marie Osmond, Naya Rivera and Yvette Nicole Brown; producer Jeffrey Katzenberg; Miss America Savvy Shields; Duke basketball coach Mike Krzyzewski; Notre Dame football coach Brian Kelly; Coca-Cola chairman Muhtar Kent; and Virgin Australia regional sales director Vito Anzelmi.

It will also include a balloon animal artist, a mime, a domino artist, jugglers, a caricature artist, an ice sculpture artist, a massive cake with sparklers, a 50-inch pizza, adoptable puppies, a balloon drop, champagne, paper airplanes and more.

In addition to the event, Atlanta artist BlackCatTips will create a mural that will be installed at Delta’s office in Atlanta.

The brand said the event coincides with the Memorial Day holiday weekend and the kickoff of the busy summer travel season.

“Taking care of our employees is one powerful way to ensure the 180 million customers we serve every year enjoy their Delta experience,” said Joanne Smith, Delta’s executive vice president and chief human resources officer, in a statement. “We’re proud of our employees and excited to dedicate 50+ hours to honor each and every one of them.”

Delta worked with Atlanta-based marketing agency Moxie on the Big Thank You.

Prior employee appreciation efforts include listing each person on a 50-foot tall greeting card that holds the Guinness World Record for the largest thank you card.

Delta is using #DeltaProud on the livestream. According to social listening and analytics firm Brandwatch, the hashtag has over 380 mentions within the last 30 days and the sentiment within categorized tweets is 96.6% positive.

As of about 2:30 ET, Facebook said the stream had 95,000 views so far.

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Lisa Lacy

Lisa Lacy is a senior reporter for The Drum, covering digital and search marketing. Based in New York, she writes about how brands use technology to connect with consumers, particularly as innovations like voice search, digital assistants and the Internet of Things change consumers’ lives forever – not to mention the data these platforms increasingly collect and the security and privacy issues therein. She is a graduate of Columbia's School of Journalism. Her bucket list includes riding in the Oscar Mayer Wienermobile.

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