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Advertising Week snaps up Rubicon Project's top marketer as president

Ad Week

Advertising Week has hired Rubicon Project's chief marketing officer Mari Kim Novak as its new president, tasked with overseeing the New York City flagship edition of Advertising Week as the brand’s global footprint expands,

Prior to Rubicon Project, Novak spent spent nine years at Microsoft, serving as global head of marketing at the company’s advertising division. Taking on Lance Pillersdorf’s title of president, her focus at Advertising Week will be on global sales and marketing as the company grows, Novak described the move as “the natural next step in my career.”

“Advertising Week is a powerful platform bringing together the smartest, most creative thinkers, and innovative people in the business each and every year, and is the culmination of what I love about this industry, all in one place,” Novak said.

Now in its fourteenth year, Advertising Week began as a single New York before rolling out in Europe in 2013, Asia last year and is scheduled for Latin America later this year and Australia for 2018. The brand has its eyes fixed on Africa as its next target. Stepping aside as president, Pillersdorf will continue his role as chief operating officer focused on building the Advertising Week brand around the globe.

“From her early days as an Advertising Week sponsor at Microsoft, to her many years on the Board, Mari Kim has been an integral part of the Advertising Week family for over a decade.” said Lance Pillersdorf, co-founder and chief operating officer of Stillwell Partners, Advertising Week’s parent company. “Her wealth of experience in every facet of the business will not only be a tremendous asset to our team, but will also help us continue to bring the Advertising Week experience to the industry all around the world.”

The next Advertising Week event will be in Tokyo this month.

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Robyn Darbyshire

Robyn Darbyshire is a content editor at The Drum, writing and editing across print and digital editions as well as helping to manage production processes. She looks after Creative Works, Trending and Shelf Life in the magazine.

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