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APAC Creative Work of the Week: BMF and Full Stop Foundation's #MakeitStop

BMF and Full Stop Foundation's #Makeitstop campaign wins the Ad of the Week

BMF and Full Stop Foundation has won the Ad of the Week with the "#MakeitStop" campaign.

The campaign instead explores the impact of financial and emotional abuse, with a short clip showing participants listening in to a call describing such a situation, and participants saying “stop” to stop listening to the call.

The campaign is asking Australians to share #MakeItStop to draw attention to the issue and pledge donations to help the charity to continue to support Australia’s domestic violence victims.

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Benjamin Cher

Benjamin Cher is The Drum's APAC reporter, reporting on the interesting and quirky nuances of digital marketing and technology in the region. Based in Singapore, he has interviewed major brands such as Dell, Lenovo and IBM before, covering an extensive range of topics from cyber security to innovation. In his time at the drum, Benjamin has covered issues ranging from influencer marketing to data analytics to startups.

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