MSL Group has appointed Anthony Poncier as head of social and digital, EMEA based in their Parisian headquarters.
Poncier joined MSL Group in 2012 as digital transformation director, EMEA and has been at the helm of MSL’s French social and digital team in Paris for the last three years. In his new role, he will work primarily in partnership with social and digital leaders at MSL offices across the EMEA network to develop the regional practice offer to meet the evolving needs of clients and grow the business. He will be responsible for developing innovative products and services.
“I look forward to working closely with Anthony as a strong partner as we continue to build out MSL as one of the region’s strongest digital agencies,” said Peter Steere, chairman at EMEA, MSL.
Poncier displayed his ambition moving into his new role, saying: “I am eager to collaborate with our social and digital leaders across the region to support our clients with social and digital ideas that make a strong impact." His specific expertise is in collaboration in social media.
Poncier has written a book dedicated to enterprise social networks and has authored several white papers around digital transformation, published in both French and English.
In addition to his social and digital experience, Poncier is also an expert in change management and organizational transformation, which will undoubtedly be invaluable for the company moving forward in such a fast-paced sector.