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Immediate Future strengthens team with senior appointments

Fabian Brown and Gary Lewis of immediate future.

Social media agency Immediate Future has made two new senior hires, appointing Fabian Brown to the position of account director, managing clients including Fujitsu, and Gary Lewis to the newly-created post of editor.

Brown joins the IF team from the in-house marketing team of Sony Mobile, while Lewis, who will lead IF on creative and social copywriting, joins from Oliver Marketing at 3M.

Colin Jacobs, managing director at IF, said: “To get cut through, every brand needs to sharpen its content, targeting and planning to deliver outstanding results. We pride ourselves in always being at the vanguard of social. And as social marketing increases in sophistication, we need to be first with the right skills, the right experience and frankly, the best talent.

“In these two roles, we have the perfect set up for growth, and are more than pleased to welcome Gary and Fabian to the Immediate Future family."

Katy Howell, chief executive at the agency, said: “We’re an agile team and constantly adapting to the needs of social marketing. These new hires further deepen our propositions and allows us to increase precision communications in sync with platform developments. We ultimately deliver even more value to clients.”

With 12 years’ social media experience, Immediate Future’s clients also include Interflora, BBC, Diageo Global, Sony Music and Ubisoft.

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Michael Feeley

Michael Feeley is The Drum Network's consultant journalist, advising and assisting member agencies on their editorial submissions and contributions to The Drum.

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