Neil Vogel, chief executive officer of Dotdash and TripSavvy, said in an earlier interview with The Drum that the site will be focused on family travel most of all, since that’s where most of their searches have come from in the travel silo. It will launch with 100 experts, ranging from city and regional guides to theme park and country specialists. Vogel admits that it will be the smallest of all the company’s vertical sites, but one that still should generate top 10 comScore numbers.
Upon its launch, TripSavvy will still be one of the largest travel information sites on the internet, thanks to high numbers as About Travel, and will have nearly 3 million US unique users, according to comScore.
TripSavvy is written by real local experts with hometown pride, according to Dotdash.
“We make you a savvy traveler and give you the confidence to spend your vacation actually vacationing, not fumbling with a guidebook,” says the TripSavvy website.
The other former About.com sites that now stand as vertical sites under the Dotdash umbrella are Verywell, a health and wellness site; Lifewire, a tech information site; The Balance, a money advice site; and The Spruce, a home, lifestyle and food site. ThoughtCo, a sixth site, houses much of the information from About.com that didn’t fit into the vertical sites.
About.com recently changed its name to Dotdash, a name that will act as an online publishing house, according to Vogel.