News

Mother NY has created a tool for LinkedIn that lets moms explain their resume gaps

Ahead of Mother’s Day this weekend, Mother New York has created a LinkedIn tool that gives moms a chance to explain gaps in their resume.

Since many new moms are forced to quit their jobs once they have children because of poor maternity leave policies in the US, the agency wanted to create something that would give job-hunting mothers an easy way to address work hiatuses that have cropped up throughout their careers due to child-rearing.

The result is The Pregnancy Pause, a “company” on LinkedIn that counts all moms as employees. Moms can simply add their new job as “mom” at The Pregnancy Pause to their LinkedIn Profile, and voila — resume gap gone. Moms are encouraged to add in job descriptions under their new title as well, like “designer of human life” or “hands-on experience in development.”

While the creation of The Pregnancy Pause may just be another cutesy agency marketing stunt, the hope is that it will help employers realize that taking time off from work to raise a child is a job in itself, not simply a vacation.

Last year, Mother New York celebrated Mother's Day by putting up billboards and signs around NYC that featured motherly advice and words of wisdom from their own moms.

Get the Newsletter

Keep up to date with the latest news and insights.

Subscribe

Minda Smiley

Minda Smiley is a reporter at The Drum covering creativity and advertising. Based in Philadelphia, she oversees creativity coverage in North & South America and runs The Drum’s weekly “US Creative Works” roundup. During her time at The Drum, she has covered industry events including SXSW, ANA Masters of Marketing, 4A’s Transformation and C2 Montréal and has interviewed dozens of creatives for The Drum’s “What does it take to be a great creative?” video series.

All by Minda