La Perla appoints Threepipe to handle programmatic and retargeting strategies
Italian lingerie brand La Perla has tapped Threepipe to manage its global display advertising programme.
La Perla's Kendall Jenner campaign
The agency will handle programmatic and retargeting strategies to drive growth in the UK and beyond, underlining the company's expansion beyond lingerie into nightwear, beachwear, menswear and luxury ready-to-wear goods.
Katie Mulvaney, global digital marketing manager of La Perla, said: “We were impressed by Threepipe’s track record in working with other luxury lifestyle brands and the audience insight and creativity they brought to us. We have some exciting plans in place and we are looking forward to driving further growth across all categories internationally.”
Farhad Koodoruth, co-founder of Threepipe, added: “La Perla has long been a brand that we have wanted to work with so it’s a fantastic win for the agency."
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