Ad of the Day: Harvey Nichols enlists rare bird to model luxury jewellery collection
How does one advertise an exquisite collection of rare jewellery? With the help of an endangered bird, of course.
Adam&EveDDB created Harvey Nichols' 'Dead Rare' campaign
Harvey Nichols’ tongue-in-cheek print ad ‘Dead Rare’ features a rare bird draped in a one-of-a-kind tanzanite and diamond necklace. The unlikely model - a taxidermied Northern Bald Ibis - is an endangered species, highlighting the rarity of the store's jewellery collection.
The feather-ruffling campaign, created by Adam&EveDDB, promotes the retailer's luxury jewellery collection in Knightsbridge. Continuing the Harvey Nichols’ style of playful and provocative executions, ‘Dead Rare’ follows on from last year’s ‘Britalia’ campaign and ads featuring 100-year-old model Bo Gilbert which debuted in Vogue’s 100th anniversary issue.
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