NFL makes move to drive up TV broadcast deals and digital subscriptions outside the US and Europe

The league is targeting more broadcast and digital deals outside the US and Europe

The National Football League (NFL) is stepping up its efforts to expand its international TV broadcast portfolio and subscriptions to its digital platforms outside the US and Europe.

Brazil, Pan-Asia and the Middle East have been targeted as “priority global markets” where the league wants to strike new commercial broadcast deals ahead of the 2017 season.

To help market the assets, the NFL has partnered with Perform Group in a multi-year strategic media relationship which will market the league to over 100 countries and territories.

The digital sports content and media group will strategically sell live game TV rights for Sunday Afternoon games, Thursday Night Football Sunday Night Football, Monday Night Football and the Playoffs including Super Bowl.

The immediate focus around the television rights will be priority global markets, however other targeted regions include Argentina, Australia, Brazil, Canada, Hong Kong, India, Israel, Japan, Mexico, New Zealand, South Korea, and Turkey.

The NFL is also focused on expanding its Game Pass digital platform, a direct-to-consumer digital product offering all live games, to new territories too.

Mark Waller, NFL executive vice-president of international and events, said, "We are thrilled to be collaborating with the Perform Group in some of our priority global markets to drive distribution and consumption of our key media offerings across a range of platforms. This is a mutually exciting opportunity to better serve the NFL's growing global fan base."

Last season the NFL agreed its first major live streaming deal with Twitter and next season will follow up the move with a new deal with Amazon. Other recent digital broadcast deals which the league has agreed include a $20m deal with Verizon to live stream one regular season game.

Tony Connelly

I cover media, marketing and sponsorship news within the sports industry. This includes breaking news as well as writing feature pieces with insights from experts in the sports marketing world.

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