In reaction to France's decision to vote for centralist Emmanuel Macron over the National Front's Marine Le Pen, Sir Martin Sorrell, chief executive of the world's largest advertising agency network WPP was positive for the industry.
En Marche's Macon won 65.5% of the vote to be named as the next president of France, despite the leaking of emails by Macron by hackers in the days running up to the vote.
Sorrell told The Drum following the announcement of the result; "This is good news generally for France, if Macron can implement his programme," adding that he also thought the Brexit negotiations would be "tougher" for British Prime Minister Theresa May now too.
"His economic and social policies (if he can pass them through the Legislative Assembly) will stimulate investment, growth and employment and hence investment in advertising and marketing spend," Sorrell added.
Among his policies, Macron has promised to follow a Nordic economic model which would mix both fiscal discipline with public spending. This included aiming to make €60bn in savings over five years which would including cutting around 120,000 civil service jobs. At the same time he also promised to inject €50bn into the economy too.